Cookie Policy

Last update: 07/14/2025

This Cookie Policy explains how we use cookies and similar technologies to recognize you when you visit our website. It explains what these technologies are, why we use them, and your rights to control our use of them.

1. What Are Cookies?

Cookies are small data files placed on your device when you visit a website. They are widely used to make websites work more efficiently and to provide information to the owners of the site.

2. Types of Cookies We Use

We use both first-party and third-party cookies for various purposes:

a) Essential Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems.

Cookie Name	Purpose	Duration	Provider
`cookie-config`	Saves your cookie preferences	1 year	Our system
`_gtm_uuid`	Google Tag Manager container ID	90 days	Google
`msgsndr_id`, `MSPTC`	Messaging and chat functionality	Session	Our system

b) Analytics Cookies

Used to understand how visitors interact with the site, helping us improve user experience.

Cookie Name	Purpose	Duration	Provider
`_ga`, `_ga_*`	Tracks unique users (Google Analytics 4)	2 years	Google
`_gid`	Session-level tracking (Google Analytics 4)	1 day	Google
`_hjSession_*`	Session heatmaps and analysis (Hotjar)	30 minutes	Hotjar
`_hjSessionUser_*`	Persistent user ID across sessions (Hotjar)	1 year	Hotjar
`_clck`, `_clsk`	Heatmaps and user behavior (Microsoft Clarity)	1 year	Microsoft

c) Advertising and Retargeting Cookies

These cookies allow us and our partners to deliver relevant ads based on your browsing behavior.

Cookie Name	Purpose	Duration	Provider
`_gcl_au`	Google Ads conversion tracking	3 months	Google
`ar_debug`	DoubleClick ad testing/debugging	90 days	Google
`_fbp`, `fr`, `oo`	Facebook/Instagram retargeting	Up to 3 months	Meta
`_uetvid`, `MUID`	Bing/Microsoft Ads visitor tracking	Up to 1 year	Microsoft
`_tt_enable_cookie`, `_ttp`	TikTok Pixel tracking	13 months	TikTok
`li_sugr`, `lidc`, `bcookie`, `UserMatchHistory`	LinkedIn Ads and remarketing	Up to 1 year	LinkedIn
`_pinterest_sess`, `_pin_unauth`	Pinterest Ads tracking	Up to 1 year	Pinterest
`_twitter_sess`, `personalization_id`, `guest_id`	X (Twitter) ad tracking and personalization	Up to 2 years	X (Twitter)
`sc_at`	Snapchat ad tracking	1 year	Snapchat

3. Other Technologies Used

a) Google Tag Manager (GTM)

We use GTM to load and manage all of the above cookies and scripts. GTM itself does not set cookies but facilitates cookie usage.

b) Google Fonts

We use Google Fonts to enhance typography. These fonts are loaded via external requests to Google’s servers, which may collect your IP address but do not store cookies.